Here’s an excerpt from a recent xoJane article that might provide an interesting discussion:
A little about me: I’m 33, 5’1″, 180 pounds, polyamorous, and dedicated to the single life. I have two degrees and am just starting to work on two more right now. I’m smart, kinky, wise, emotionally aware, and a nerd. I’m an intelligent, fairly pretty, bigger girl.
The people I tend to date are smart, geeky, kinky, emotionally aware, and in an older range (44 to 48 right now).
The thing about online dating these days is that you’re in obvious competition with literally everyone on the site. Tinder, for example, pits you against hundreds of other women, and obviously the slimmest, most beautiful ones tend to get lots more matches than women like me.
And that’s perfectly fine with me.
Because the guys who are attracted to conventionally pretty girls are not really the type I’m looking for.
It’s a marketing thing: In a world of increased competition, become a niche provider. Doing so gives you access to a more interested (and dedicated) customer base.